BA 447 - International Marketing

4 credits
Examines the managerial marketing policies and practices of firms marketing their products and services in foreign countries. Provides an analytical survey of institutions, functions, policies, and practices in international marketing. Emphasizes marketing activities as they relate to market structure and the marketing environment. Approved for University Studies (Integration - Strand J). Prerequisite(s): BA 330. Junior standing or above.
Grade mode designated on a CRN basis each term. Students should consult current term schedule.