Mar 29, 2024  
2018-19 Catalog 
    
2018-19 Catalog [ARCHIVED CATALOG]

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BA 312 - Hospitality and Tourism Marketing


4 credits
Focuses on how the special nature of service affects the development of marketing strategies in hospitality and tourism organizations. Emphasizes key variables in corporate and property-level management and their proper application to developing strategic and marketing plans. Prerequisite(s): Junior standing or above.
Grade mode designated on a CRN basis each term. Students should consult current term schedule.



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