BA 293 - Introduction to Wine Business

2 credits
Seminar course designed to help students develop an appreciation of the realities of wine production as a business and come to understand the steps required for getting from the vineyard and into the consumer’s glass. The student acquires a general background on wine business principles and strategies applicable to the growing of grapes and the making, distribution, and marketing of wine. Additional topics include organizational, human resource, family business and financial management, government regulation, and social responsibility. Intended for the student taking the Wine Business Certificate, but will appeal to anyone interested in wine.