BA 435 - One-to-One Marketing

4 credits
Advanced course in techniques and practices of one-to-one marketing to end-user consumers and businesses, including catalog, telemarketing, and direct mail. Includes Customer Relationship Management (CRM), advertising, database management, distribution or fulfillment, and measurements of performance and customer value. Also covers direct marketing for nonprofit organizations. Uses local direct marketing companies as examples. Open to nonadmitted business students and non-business majors. Applies to the Certificate in Interactive Marketing and E-Commerce (CIMeC). Prerequisite(s): BA 330 or instructor consent. Junior standing or above.
Grade mode designated on a CRN basis each term. Students should consult current term schedule.