BA 436 - Internet Marketing and E-Commerce

4 credits
Advanced course in marketing goods and services online. Subjects include the potential for building powerful online communities, personalization, online advertising, brand-building, online pricing, customer support, transaction processing and fulfillment, search engine optimization, search engine marketing, social media, and website analytics. Prerequisite(s): BA 330 or instructor consent. Junior standing or above.
Grade mode designated on a CRN basis each term. Students should consult current term schedule.