BA 468 - Building a Nonprofit Brand

4 credits
This course introduces brandraising, a mission-driven approach to communication and marketing to boost fundraising efforts. The course will offer detailed and practical guidance for building a recognizable and meaningful brand and developing a comprehensive and multi-level communications strategy. Students will learn how to articulate an organizational profile, develop a solid identity, conduct smart outreach and measure effectiveness. Prerequisite(s): Junior standing or above.
Grade mode designated on a CRN basis each term. Students should consult current term schedule.