May 29, 2024  
2022-23 Catalog 
    
2022-23 Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BA 547 - International Marketing


4 credits
Examines the managerial marketing policies and practices of firms marketing their products and services in foreign countries. Provides an analytical survey of institutions, functions, policies, and practices in international marketing. Emphasizes marketing activities as they relate to market structure and the marketing environment.
Graded (A-F) only



Add to Portfolio (opens a new window)