BA 568 - Building a Nonprofit Brand

4 credits
Introduces brand raising, an important communications, fundraising and marketing tool to raising the profile and success of a nonprofit. The course will offer detailed and practical guidance for building a recognizable and meaningful brand and developing a comprehensive and multi-level communications strategy. Students will learn how to articulate an organizational profile, develop a solid identity, conduct smart outreach and measure effectiveness.
Graded (A-F) only.