COMM 485 - Advanced Social Media Campaigns
Students will plan, execute and assess a term-long social media campaign on behalf of a campus or community stakeholder. The scope of a successful campaign will include research of the existing social media landscape for the stakeholder, creation of a social media strategy, drafting of a content calendar, execution of the content strategy, and collection and reporting of analytics.
Prerequisite(s): COMM 323 . Junior standing or above.
Grade mode designated on a CRN basis each term. Students should consult current term schedule.
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