May 24, 2024  
2022-23 Catalog 
    
2022-23 Catalog [ARCHIVED CATALOG]

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BA 531 - Consumer Motivation and Behavior


4 credits
Applies psychological sociological and business principles to the explanation of consumer behavior. Explains the marketing strategy plan through examination of motivation, perception, and learning principles. Discusses consumer behavior case problems.
Graded (A-F) only.



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