BA 431 - Consumer Motivation and Behavior

4 credits
Applies psychological, sociological, and business principles to the explanation of consumer behavior. Explains the marketing strategy plan through examination of motivation, perception, and learning principles. Discusses consumer behavior case problems. Prerequisite(s): BA 330. Junior standing or above.
* This course was formerly offered under a different number; students who took the following course(s) will not receive additional credit unless the course is stated to be repeatable in the description above: BA 331.
Grade mode designated on a CRN basis each term. Students should consult current term schedule.