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Sep 14, 2024
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BA 447 - International Marketing 4 credits Examines the managerial marketing policies and practices of firms marketing their products and services in foreign countries. Provides an analytical survey of institutions, functions, policies, and practices in international marketing. Emphasizes marketing activities as they relate to market structure and the marketing environment. Prerequisite(s): BA 330 . Junior standing or above. Approved for General Education: University Studies - J Strand Grade mode designated on a CRN basis each term. Students should consult current term schedule.
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