BA 436 - Internet Marketing and E-Commerce

4 credits
Advanced course in marketing goods and services online. Develops advanced skills in digital marketing for goods and services. Engages students in hands-on learning through the creation and management of individual websites, providing immediate experience in online community building, digital advertising, brand management, customer support, transaction processing, search engine optimization (SEO), search engine marketing (SEM), social media marketing, and website analytics. Students earn Google Analytics and Google Ads certifications, equipping them with valuable industry credentials. Prerequisite(s): BA 330 or instructor consent. Junior standing or above.
Graded (A-F) only