Mar 29, 2024  
2012-13 Catalog 
    
2012-13 Catalog [ARCHIVED CATALOG]

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BA 331 - Consumer Motivation and Behavior


4 credits
Applies psychological, sociological, and business principles to the explanation of consumer behavior. Explains the marketing strategy plan through examination of motivation, perception, and learning principles. Discusses consumer behavior case problems.Prerequisite(s): BA 330 .



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