Jun 20, 2021  
2012-13 Catalog 
    
2012-13 Catalog [ARCHIVED CATALOG]

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BA 445 - Business Marketing


4 credits
Examines the significant differences between marketing to industrial organizations and consumer retailing. Focuses on industrial buying practices, market segmentation techniques, formation of an effective marketing mix, and the impact of technology and innovation on marketing strategy.Prerequisite(s): BA 330 .



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