Jun 20, 2021  
2012-13 Catalog 
    
2012-13 Catalog [ARCHIVED CATALOG]

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BA 468 - Principles of Marketing, Public Relations, and Fundraising


2 credits
Introduces marketing, public relations, and fundraising principles and reviews important fundraising techniques and practices. Explores the relationship between fundraising, public relations, and marketing. Emphasizes the importance of an agency’s overall connection with the community. Covers key principles such as readiness, ethical standards, and donor management. Addresses concepts and practices, including building community awareness, client awareness, direct and indirect methods of solicitation, annual funds, special events, and capital campaigns.



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