Jun 20, 2021  
2012-13 Catalog 
    
2012-13 Catalog [ARCHIVED CATALOG]

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BA 524 - Marketing of Aging Services


4 credits
Explores marketing research, development, and strategy as it pertains to the older adult target market, including a focus on marketing to the emerging older “baby boomer” generation. Identifies needs and demands for products and services for older adults, including a focus on sales functions and pricing strategies.



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