Jun 20, 2021  
2012-13 Catalog 
    
2012-13 Catalog [ARCHIVED CATALOG]

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BA 547 - International Marketing


4 credits
Examines the managerial marketing policies and practices of firms marketing their products and services in foreign countries. Provides an analytical survey of institutions, functions, policies, and practices in international marketing. Emphasizes marketing activities as they relate to market structure and the marketing environment. Approved for University Studies (Integration).



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