Mar 28, 2024  
2014-15 Catalog 
    
2014-15 Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BA 312 - Hospitality and Tourism Marketing


4 credits
Focuses on how the special nature of service affects the development of marketing strategies in hospitality and tourism organizations. Emphasizes key variables in corporate and property-level management and their proper application to developing strategic and marketing plans.



Add to Portfolio (opens a new window)