BA 499 - Business Planning

4 credits
A comprehensive capstone course that integrates the concepts taught in the business core courses. Students exhibit knowledge of these concepts by developing a viable business plan for an existing business or a planned entrepreneurial endeavor. This plan progresses from the selection of a target market to the structuring of an organization at the manufacturing, wholesale, or retail level. It involves creating a strategy that provides a desired product or service to the selected market in a consistent, competitive, and profitable manner. Must have finished all other business core requirements and have at least a 2.5 GPA in business administration coursework at SOU. Prerequisite(s): BA 330, BA 374, BA 380, BA 382, BA 385 or BA 353 , and BA 427 .