BA 536 - Internet Marketing and E-Commerce

4 credits
Advanced course in marketing goods and services in cyberspace. Extends the database development and relationship marketing skills taught in BA 435 to e-commerce and the Internet. Subjects include the increasing trend toward one-to-one marketing, Internet infrastructure, digital technology, the potential for building powerful online communities, personalization, online advertising, brand-building, product development, online pricing, customer support, transaction processing, and fulfillment. Uses local Internet marketing companies and dotcom cases as examples. Open to non-admitted business students and non-business majors. Applies to the Certificate in Interactive Marketing and E-Commerce (CIMeC).