Mar 29, 2024  
2014-15 Catalog 
    
2014-15 Catalog [ARCHIVED CATALOG]

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BA 568 - Principles of Fundraising, Public Relations, and Marketing


2 credits
Explores the relationship between fundraising, public relations, and marketing. Emphasizes the importance of an agency’s overall connection with the community. Covers key principles such as readiness, ethical standards, and donor management. Addresses concepts and practices, including building community awareness, client awareness, direct and indirect methods of solicitation, annual funds, special events, and capital campaigns.



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