Required Courses (12 credits)

• BA 332 - Promotion Policy 4 credits
• BA 441 - Marketing Channels Management and Pricing Strategy 4 credits
• BA 444 - Product Policy 4 credits

Elective Courses (12 credits)

Choose three of the following electives:

• BA 331 - Consumer Motivation and Behavior 4 credits
• BA 434 - Sales Management 4 credits
• BA 435 - Direct Marketing 4 credits
• BA 436 - Internet Marketing and E-Commerce 4 credits
• BA 445 - Business Marketing 4 credits
• BA 446 - Retail Management 4 credits
• BA 447 - International Marketing 4 credits
• BA 479 - Small Business Start-up and Management 4 credits