Marketing Minor

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The minor in Marketing is intended to provide liberal arts students a further specialization in marketing. This program will provide students from a diverse range of majors a marketable skill set that will complement their major programs. In particular, students from Communication and Psychology who find themselves working in the creative side of both for profit and not for profit organizations need preparation in terms of reaching stakeholders to further the goals of their respective organizations.

Required Courses (24 credits)

BA 211 - Financial Accounting 4 credits
BA 213 - Managerial Accounting 4 credits
BA 330 - Principles of Marketing 4 credits
BA 432 - Promotion Policy 4 credits
BA 441 - Marketing Channels Management and Pricing Strategy 4 credits
BA 444 - Product Policy 4 credits

Approved Marketing Elective (4 credits)

Choose one from the following:

BA 384 - Introduction to Databases Using Access 4 credits
BA 431 - Consumer Motivation and Behavior 4 credits
BA 434 - Sales Management 4 credits
BA 435 - One-to-One Marketing 4 credits
BA 436 - Internet Marketing and E-Commerce 4 credits
BA 446 - Retail Management 4 credits
BA 447 - International Marketing 4 credits
BA 450 - Using GIS in Business 4 credits
BA 476 - Business Ethics 4 credits

Requirements

To be awarded the Minor in Marketing, students must complete the course requirements listed above and the SOU requirements for a BA or BS degree or the transfer equivalent. A majority of the credits must be taken at SOU. All courses taken for the minor must be completed for a letter grade. Students must maintain a minimum GPA of 2.5 or higher in all Business Courses. This minor program is open to undergraduate students only.