Required Courses (12 credits)

• BA 432 - Promotion Policy 4 credits
• BA 441 - Marketing Channels Management and Pricing Strategy 4 credits
• BA 444 - Product Policy 4 credits

Elective Courses (8 credits)

Choose two of the following electives:

• BA 420 - Applied Data Science 4 credits
• BA 431 - Consumer Motivation and Behavior 4 credits
• BA 434 - Sales Management 4 credits
• BA 435 - One-to-One Marketing 4 credits
• BA 436 - Internet Marketing and E-Commerce 4 credits
• BA 446 - Retail Management 4 credits
• BA 447 - International Marketing 4 credits
• BA 450 - Using GIS in Business 4 credits
• BA 476 - Business Ethics 4 credits
• BA 497 - Business Analytics 4 credits

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  Other upper division business administration courses as approved by your advisor.