The Media Innovation major serves SOU students seeking career paths in professional media, strategic communication, and digital marketing. Media Innovation responds to traditional areas of academic study and professional preparation such as journalism, public relations and advertising, but also approaches those topics through the filter of innovation and entrepreneurship.

Media Innovation provides students with the practical and conceptual competencies required to live and work productively in a 21st-century media landscape. Whether seeking meaningful employment, maintaining vibrant online relationships, or practicing thoughtful citizenship, students emerge from the major with skills and dispositions in personal reputation management, content strategy, online journalism, visual storytelling, and new media entrepreneurship.

The Media Innovation curriculum prepares students for careers in media, strategic communication and digital marketing by teaching a combination of traditional content skills (writing, design, photography and videography), strategic skills aligned with current industry practice (analytics, search engine optimization, paid social media campaigns), and creativity and innovation (product management, project management, design thinking, lean entrepreneurship).