Required Courses (12 credits)

• BA 432 - Promotion Policy 4 credits
• BA 441 - Marketing Channels Management and Pricing Strategy 4 credits
• BA 444 - Product Policy 4 credits

Elective Courses (8 credits)

Choose two of the following electives:

• BA 431 - Consumer Motivation and Behavior 4 credits
• BA 285 - Advanced Business Applications: Excel 4 credits
• BA 384 - Advanced Business Applications: Databases 4 credits
• BA 434 - Sales Management 4 credits
• BA 435 - Direct Marketing 4 credits
• BA 436 - Internet Marketing and E-Commerce 4 credits
• BA 445 - Business Marketing 4 credits
• BA 446 - Retail Management 4 credits
• BA 447 - International Marketing 4 credits
• BA 450 - Using GIS in Business 4 credits
• BA 476 - Business Ethics 4 credits
• COMM 310 - Advanced Public Speaking 4 credits
• COMM 323 - Strategic Social Media 4 credits
• COMM 342 - Persuasion 4 credits
• COMM 424 - Creative Entrepreneurship 4 credits
• COMM 456 - Negotiation 4 credits
• Other upper division business administration courses as approved by your advisor.