Mar 29, 2024  
2019-20 Catalog 
    
2019-20 Catalog [ARCHIVED CATALOG]

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BA 536 - Internet Marketing and E-Commerce


4 credits
Advanced course in marketing goods and services online. Subjects include the potential for building powerful online communities, personalization, online advertising, brand-building, online pricing, customer support, transaction processing and fulfillment, search engine optimization, search engine marketing, social media, and website analytics.
Graded (A-F) only



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