Nov 22, 2024  
2019-20 Catalog 
    
2019-20 Catalog [ARCHIVED CATALOG]

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BA 568 - Building a Nonprofit Brand


4 credits
Introduces brand raising, an important communications, fundraising and marketing tool to raising the profile and success of a nonprofit.  The course will offer detailed and practical guidance for building a recognizable and meaningful brand and developing a comprehensive and multi-level communications strategy. Students will learn how to articulate an organizational profile, develop a solid identity, conduct smart outreach and measure effectiveness.
Graded (A-F) only.



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