Mar 28, 2024  
2020-21 Catalog 
    
2020-21 Catalog [ARCHIVED CATALOG]

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MM 518 - Marketing for Public and Private Organizations


3 credits
Details the planning and implementation of marketing activities, marketing research, and effective evaluation of marketing strategies. Students develop an understanding of what is required to succeed and to achieve a competitive advantage within a framework of ethical marketing practices.
Graded (A-F) only.



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