COMM 424 - Creative Entrepreneurship

4 credits
Students use the Lean Startup model of entrepreneurship to develop a value hypothesis, conduct customer development interviews, and build a minimum viable product (prototype) to test the student’s business model. While the class is aimed at artists and media makers, students are welcome to apply entrepreneurial thinking to pursue any enterprise that interests them. The course also addresses intellectual property protection, crowdfunding, and social media marketing.
Grade mode designated on a CRN basis each term. Students should consult current term schedule.