Aug 13, 2022  
2021-22 Catalog 
    
2021-22 Catalog [ARCHIVED CATALOG]

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BA 330 - Principles of Marketing


4 credits
Introduces the establishment of a specific target market and the subsequent development of a product or service, pricing strategies, promotional strategies, and channels of distribution designed to satisfy the needs of the market. Prerequisite(s): Sophomore standing or above.
Grade mode designated on a CRN basis each term. Students should consult current term schedule.



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