Jul 05, 2022  
2021-22 Catalog 
    
2021-22 Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BA 568 - Building a Nonprofit Brand


4 credits
Introduces brand raising, an important communications, fundraising and marketing tool to raising the profile and success of a nonprofit.  The course will offer detailed and practical guidance for building a recognizable and meaningful brand and developing a comprehensive and multi-level communications strategy. Students will learn how to articulate an organizational profile, develop a solid identity, conduct smart outreach and measure effectiveness.
Graded (A-F) only.



Add to Portfolio (opens a new window)