COMM 323 - Strategic Social Media

4 credits
Students gain practical skills and conceptual knowledge in social media campaigns to achieve strategic goals for clients, including but not limited to commercial enterprises, non-profit or governmental organizations, journalistic enterprises, or creative promotion on behalf of arts-based endeavors. Students will learn practices of social media listening, how to formulate a content strategy and editorial calendar, how to craft specific multimedia content items, how to measure the effectiveness of a social media campaign, and how to nurture the social graph of an enterprise. Prerequisite(s): Junior standing or permission of instructor. (Cross-listed with EMDA 323 .
* This course was formerly offered under a different number; students who took the following course(s) will not receive additional credit unless the course is stated to be repeatable in the description above: CM 323
Grade mode designated on a CRN basis each term. Students should consult current term schedule.