BA 331 - Consumer Motivation and Behavior

4 credits
Applies psychological, sociological, and business principles to the explanation of consumer behavior. Explains the marketing strategy plan through examination of motivation, perception, and learning principles. Discusses consumer behavior case problems. Grading option designated on a CRN basis each term. Students should consult current term schedule. Restricted to Buniess majors Juniors and above. Prerequisite(s): BA 330.