Required Courses (12 credits)

• BA 432 - Promotion Policy 4 credits
• BA 441 - Marketing Channels Management and Pricing Strategy 4 credits
• BA 444 - Product Policy 4 credits

Elective Courses (8 credits)

Choose two of the following electives:

• BA 384 - Advanced Business Applications: Databases 4 credits
• BA 431 - Consumer Motivation and Behavior 4 credits
• BA 434 - Sales Management 4 credits
• BA 435 - One-to-One Marketing 4 credits
• BA 436 - Internet Marketing and E-Commerce 4 credits
• BA 446 - Retail Management 4 credits
• BA 447 - International Marketing 4 credits
• BA 450 - Using GIS in Business 4 credits
• BA 476 - Business Ethics 4 credits

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  One elective may be chosen from the list below:

   

• COMM 310 - Advanced Public Speaking 4 credits
• COMM 323 - Strategic Social Media 4 credits
• COMM 342 - Persuasion 4 credits
• COMM 424 - Creative Entrepreneurship 4 credits
• COMM 456 - Negotiation 4 credits
• MUS 315 - Business of Music 3 credits

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  Other upper division business administration courses as approved by your advisor.