Social Media and Public Engagement Concentration, BA or BS

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(68 credits)

The Social Media and Public Engagement concentration provides students with the practical and conceptual competencies required to live and work productively in a 21st-century media landscape. Whether seeking meaningful employment, maintaining healthy online relationships, or practicing thoughtful citizenship, students emerge from the SMPE concentration with skills and dispositions in personal reputation management, content strategy, online journalism, visual storytelling, design thinking and new media entrepreneurship.

Complete the following required courses:

COMM 195 - Digital Life 2 credits
COMM 203 - Media Literacy 4 credits
COMM 206 - Multimedia Writing 4 credits
COMM 214 - Mobile Image Making 4 credits
COMM 300A - Research Strategies 4 credits
or
COMM 300B - Creativity & Research 4 credits
COMM 326 - Multimedia Storytelling 4 credits
COMM 410C - Capstone in Social Media and Public Engagement 2 credits
COMM 460 - Topics in Communication 4 credits
BA 131 - Business Computer Applications 4 credits
EMDA 201 - Digital Image Foundations 2 credits
and
EMDA 201R - Digital Image Foundations - Recitation 2 credits
or
EMDA 343 - Graphic Design Methods 1-4 credits
EMDA 203 - Digital Interactive Foundations 2 credits
and
EMDA 203R - Digital Interactive Foundations - Recitation 2 credits
or
CS 210 - Web Development I 4 credits

Complete 8 credits from the following intermediate courses:

COMM 215 - Digital Cinema Foundations 2 credits
and
COMM 215R - Digital Cinema Foundations - Recitation 2 credits
or
EMDA 202 - Digital Video Foundations 2 credits
and
EMDA 202R - Digital Video Foundations - Recitation 2 credits
COMM 221 - Creative Industries 2 credits
COMM 321 - Public Affairs Journalism 4 credits
COMM 322 - Online Journalism 4 credits
COMM 323 - Strategic Social Media 4 credits
COMM 325 - Design Thinking 2 credits
COMM 327 - Creative Careers Bootcamp 4 credits
COMM 344 - Media Photography 4 credits
DCIN 200 - Storytelling Foundations 4 credits
DCIN 216 - Studio Production for Film & Television 4 credits
DCIN 301 - Innovations in Creative Media 1 credit
DCIN 313 - Design Problems in Sound & Light 4 credits
DCIN 322 - Visual Storytelling II: Editing 3 credits
DCIN 363 - Film Theory & Practice: Documentary 4 credits
EMDA 331 - The Art of Data 1-4 credits
EMDA 340 - Responsive Web Design 1-4 credits
ENG 295 - Grammar in Context 4 credits
ENG 327 - Technical Writing 4 credits

Complete 12 credits from the following advanced courses:

BA 497 - Business Analytics 4 credits
COMM 409C - Practicum/Internship in Social Media and Public Engagement 1 to 15 credits (a maximum of 8 credits will count toward the major)
COMM 424 - Creative Entrepreneurship 4 credits
COMM 460E - Visual Communication 4 credits
COMM 472E - Advanced Broadcast Journalism Production 4 credits
COMM 480A - Advanced Reporting Topics 1 to 4 credits
COMM 482 - Mass Media Ethics and Law 4 credits
COMM 485 - Advanced Social Media Campaigns 4 credits
COMM 486 - Health, the Internet, and Technology 4 credits
DCIN 472A - Advanced Documentary Production 4 credits
DCIN 472C - Advanced Promotional Production for Clients 4 credits
DCIN 472F - Advanced Virtual Reality Production 4 credits
ENG 414 - Writing for Publication 4 credits
ENG 480 - Advanced Topics in Rhetoric 4 credits

Complete 4 credits from the following courses:

COMM 125 - Interpersonal Communication 4 credits
COMM 210 - Public Speaking 4 credits
COMM 225 - Small Group Communication 4 credits

Complete 4 credits from the following interdisciplinary courses:

COMM 125 - Interpersonal Communication 4 credits *
COMM 200 - Communication Across Cultures 4 credits
COMM 210 - Public Speaking 4 credits *
COMM 225 - Small Group Communication 4 credits *
COMM 302 - Communication and Media Theory 4 credits
COMM 310 - Advanced Public Speaking 4 credits
COMM 324 - Nonverbal Communication 4 credits
COMM 330 - Interviewing and Listening 4 credits
COMM 342 - Persuasion 4 credits
COMM 343 - Argumentation and Critical Thinking 4 credits
COMM 346 - Health Communication 4 credits
COMM 352 - Intimacy and Sexual Communication 4 credits
COMM 355 - Communication, Culture, and Conflict 4 credits
COMM 412 - Evaluation of Public Communication 4 credits
COMM 441 - International Communication 4 credits
COMM 455 - Conflict Resolution 4 credits
COMM 456 - Negotiation 4 credits
COMM 460A - Women Transforming Language 4 credits
COMM 460B - Communication and Third-World Development 4 credits
COMM 460C - Culture, Identity, and Communication 4 credits
COMM 460D - Technology, Communication, and Culture 4 credits
COMM 460F - International Fashion, Textiles, and Communication 4 credits
COMM 475 - Organizational Communication 4 credits
GSWS 321 - Media Studies in Gender, Sexuality, and Women’s Studies 4 credits
* Credit cannot be double-counted from category above. Courses not selected in the category above can be selected in this category.