Social Media and Public Engagement Concentration, BA or BS

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(66 credits)

The Social Media and Public Engagement concentration provides students with the practical and conceptual competencies required to live and work productively in a 21st-century media landscape. Whether seeking meaningful employment, maintaining healthy online relationships, or practicing thoughtful citizenship, students emerge from the SMPE concentration with skills and dispositions in personal reputation management, content strategy, online journalism, visual storytelling, design thinking and new media entrepreneurship.

Complete the following required courses:

COMM 196 - Digital Life & Online Skills 4 credits
COMM 203 - Media Literacy 4 credits
COMM 206 - Multimedia Writing 4 credits
COMM 213 - Visual Design for Media 4 credits
or
EMDA 201 - Image and Animation Design 2 credits
and
EMDA 201R - Image and Animation Design - Recitation 2 credits
or
EMDA 343 - Graphic Design Methods 1-4 credits
COMM 221 - Creative Industries 2 credits
and
COMM 325 - Design Thinking 2 credits
or
COMM 321 - Public Affairs Journalism 4 credits
or
COMM 322 - Online Journalism 4 credits
COMM 214 - Mobile Image Making 4 credits
COMM 300A - Becoming a Communication Scholar 4 credits
or
COMM 300B - Creativity & Research 4 credits
or
COMM 302 - Communication and Media Theory 4 credits
or
COMM 303 - Communication Research Methods 4 credits
COMM 326 - Multimedia Storytelling 4 credits
COMM 410C - Capstone in Social Media and Public Engagement 2 credits
EMDA 203 - Coding and Interactive Design 2 credits
and
EMDA 203R - Coding and Interactive Design - Recitation 2 credits
or
CS 210 - Web Development I 4 credits

Complete 8 credits from the following intermediate courses:

EMDA 202 - Sound and Narrative Design 2 credits
and
EMDA 202R - Sound and Narrative Design - Recitation 2 credits
COMM 218 - Comics: Culture & Politics 4 credits
COMM 221 - Creative Industries 2 credits
COMM 321 - Public Affairs Journalism 4 credits
COMM 322 - Online Journalism 4 credits
COMM 323 - Strategic Social Media 4 credits
COMM 325 - Design Thinking 2 credits
COMM 327 - Creative Careers Bootcamp 4 credits
COMM 328 - Sports Communication 4 credits
COMM 344 - Media Photography 4 credits
DCIN 200 - Storytelling Foundations 4 credits
DCIN 216 - Studio Production for Film & Television 4 credits
DCIN 301 - Innovations in Creative Media 1 credit
DCIN 313 - Design Problems in Sound & Light 4 credits
DCIN 322 - Editing 4 credits
DCIN 363 - Film Theory & Practice: Documentary 4 credits
EMDA 331 - The Art of Data 1-4 credits
EMDA 340 - Responsive Web Design 1-4 credits
ENG 295 - Grammar in Context 4 credits
ENG 327 - Technical Writing 4 credits

Complete 12 credits from the following advanced courses:

BA 497 - Business Analytics 4 credits
COMM 409C - Practicum/Internship in Social Media and Public Engagement 1 to 15 credits (a maximum of 8 credits will count toward the major)
COMM 412 - Assessing Media and Culture 4 credits
COMM 424 - Creative Entrepreneurship 4 credits
COMM 460E - Visual Communication 4 credits
COMM 472E - Advanced Broadcast Journalism Production 4 credits
COMM 480A - Advanced Reporting Topics 1 to 4 credits
COMM 482 - Mass Media Ethics and Law 4 credits
COMM 485 - Advanced Social Media Campaigns 4 credits
COMM 486 - Health, the Internet, and Technology 4 credits
DCIN 472A - Advanced Documentary Production 4 credits
DCIN 472C - Advanced Promotional Production for Clients 4 credits
DCIN 472F - Advanced Virtual Reality Production 4 credits
ENG 414 - Writing for Publication 4 credits
ENG 480 - Advanced Topics in Rhetoric 4 credits (when the topic is Podcasting)

Complete 4 credits from the following courses:

COMM 125 - Interpersonal Communication 4 credits
COMM 210 - Public Speaking 4 credits
COMM 225 - Small Group Communication 4 credits

Complete 4 credits from the following interdisciplinary courses:

COMM 125 - Interpersonal Communication 4 credits *
COMM 200 - Communication Across Cultures 4 credits
COMM 210 - Public Speaking 4 credits *
COMM 225 - Small Group Communication 4 credits *
COMM 302 - Communication and Media Theory 4 credits
COMM 310 - Advanced Public Speaking 4 credits
COMM 324 - Nonverbal Communication 4 credits
COMM 330 - Interviewing and Listening 4 credits
COMM 342 - Persuasion 4 credits
COMM 343 - Argumentation and Critical Thinking 4 credits
COMM 346 - Health Communication 4 credits
COMM 352 - Intimacy and Sexual Communication 4 credits
COMM 355 - Communication, Culture, and Conflict 4 credits
COMM 412 - Assessing Media and Culture 4 credits
COMM 441 - International Communication 4 credits
COMM 442 - Global Communication and Social Change 4 credits
COMM 455 - Conflict Management 4 credits
COMM 456 - Negotiation 4 credits
COMM 460A - Women Transforming Language 4 credits
COMM 460D - Technology, Communication, and Culture 4 credits
COMM 460F - International Fashion, Textiles, and Communication 4 credits
COMM 475 - Organizational Communication 4 credits
GSWS 321 - Media Studies in Gender, Sexuality, and Women’s Studies 4 credits
* Credit cannot be double-counted from category above. Courses not selected in the category above can be selected in this category.