Jun 17, 2024  
2018-19 Catalog 
    
2018-19 Catalog [ARCHIVED CATALOG]

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EMDA 323 - Strategic Social Media


4 credits
Students gain practical skills and conceptual knowledge in social media campaigns to achieve strategic goals for clients, including but not limited to commercial enterprises, non-profit or governmental organizations, journalistic enterprises, or creative promotion on behalf of arts-based endeavors. Students will learn practices of social media listening, how to formulate a content strategy and editorial calendar, how to craft specific multimedia content items, how to measure the effectiveness of a social media campaign, and how to nurture the social graph of an enterprise. Prerequisite(s):  Junior standing or permission of instructor. (Cross-listed with COMM 323  .
Grade mode designated on a CRN basis each term. Students should consult current term schedule.



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