INL 424 - Entrepreneurship in Organizations

4 credits
Students learn to ideate, innovate, and iterate in collaboration with an engaged audience to develop, finance, and market works of value. The course introduces students to the crowd-funding platforms, social media marketing tools, and new digital distribution channels that have opened economic opportunities to content creators and offers students a foundation in the skills needed to launch and manage a successful creative enterprise. The course teaches students to develop a value hypothesis, conduct customer development interviews, and build a minimum viable product (prototype) to test the student’s business model or organizational change. Students are welcome to apply entrepreneurial thinking to pursue any enterprise that interests them. Prerequisite(s): INL majors or instructor approval.