Jan 20, 2025  
2010-2011 Catalog 
    
2010-2011 Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BA 331 - Consumer Motivation and Behavior


4 credits
Applies psychological, sociological, and business principles to the explanation of consumer behavior. Explains the marketing strategy plan through examination of motivation, perception, and learning principles. Discusses consumer behavior case problems.Prerequisite(s): BA 330 .



Add to Portfolio (opens a new window)