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May 03, 2024
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BA 445 - Business Marketing 4 credits Examines the significant differences between marketing to industrial organizations and consumer retailing. Focuses on industrial buying practices, market segmentation techniques, formation of an effective marketing mix, and the impact of technology and innovation on marketing strategy. Prerequisite(s): BA 330 . Junior standing or above. Grade mode designated on a CRN basis each term. Students should consult current term schedule.
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