COMM 485 - Advanced Social Media Campaigns

4 credits
Students will plan, execute and assess a term-long social media campaign on behalf of a campus or community stakeholder. The scope of a successful campaign will include research of the existing social media landscape for the stakeholder, creation of a social media strategy, drafting of a content calendar, execution of the content strategy, and collection and reporting of analytics.

Prerequisite(s): COMM 323 . Junior standing or above.
Graded (A-F) only