Social Media and Public Engagement Concentration, BA or BS

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(68 credits)

The Social Media and Public Engagement concentration provides students with the practical and conceptual competencies required to live and work productively in a 21st-century media landscape. Whether seeking meaningful employment, maintaining healthy online relationships, or practicing thoughtful citizenship, students emerge from the SMPE concentration with skills and dispositions in personal reputation management, content strategy, online journalism, visual storytelling, design thinking and new media entrepreneurship.

Complete the following required courses:

COMM 195 - Digital Life 2 credits
COMM 203 - Media Literacy 4 credits
COMM 206 - Multimedia Writing 4 credits
COMM 214 - Mobile Image Making 4 credits
COMM 300 - Research Strategies 4 credits
COMM 326 - Multimedia Storytelling 4 credits
COMM 410C - Capstone in Social Media and Public Engagement 2 credits
COMM 460 - Topics in Communication 4 credits
BA 131 - Business Computer Applications 4 credits
EMDA 201 - Digital Image Foundations 2 credits
and
EMDA 201R - Digital Image Foundations - Recitation 2 credits
or
EMDA 343 - Graphic Design Methods 1-4 credits
EMDA 203 - Digital Interactive Foundations 2 credits
and
EMDA 203R - Digital Interactive Foundations - Recitation 2 credits
or
CS 210 - Web Development I 4 credits

Complete 8 credits from the following intermediate courses:

COMM 215 - Digital Cinema Foundations 2 credits
and
COMM 215R - Digital Cinema Foundations - Recitation 2 credits
or
EMDA 202 - Digital Video Foundations 2 credits
and
EMDA 202R - Digital Video Foundations - Recitation 2 credits
COMM 216 - Studio Production for Film and Video 4 credits
COMM 220 - Storytelling Foundations 4 credits
COMM 221 - Creative Industries 2 credits
COMM 313 - Camera, Audio, and Lighting for Film and Video 4 credits
COMM 321 - Public Affairs Journalism 4 credits
COMM 322 - Online Journalism 4 credits
COMM 323 - Strategic Social Media 4 credits
COMM 325 - Design Thinking 2 credits
COMM 327 - Creative Careers Bootcamp 4 credits
COMM 344 - Media Photography 4 credits
COMM 345 - Introduction to Cybernetics & Cyberculture 4 credits
COMM 362 - Transmedia Storytelling 4 credits
COMM 363 - Documentary Film: Theory and Practice 4 credits
COMM 375 - Editing for Film and Video 4 credits
EMDA 204 - Digital Audio Foundations 2 credits
and
EMDA 204R - Digital Audio Foundations - Recitation 2 credits
EMDA 461 - Programming for Artists 1 to 4 credits
EMDA 320 - Writing Nonlinear 4 credits
EMDA 331 - The Art of Data 1-4 credits
EMDA 340 - Responsive Web Design 1-4 credits
EMDA 350 - Projects in Digital Media 1 to 4 credits

Complete 12 credits from the following advanced courses:

COMM 407 - Seminar 1 to 4 credits
COMM 409C - Practicum/Internship in Social Media and Public Engagement 1 to 15 credits
COMM 411 - Online Cultures 4 credits
COMM 424 - Creative Entrepreneurship 4 credits
COMM 460E - Visual Communication 4 credits
COMM 472A - Advanced Documentary Production 4 credits
COMM 472C - Advanced Informational and Promotional Video Production 4 credits
COMM 472E - Advanced Broadcast Journalism Production 4 credits
COMM 472F - Advanced Virtual Reality Production 4 credits
COMM 480A - Advanced Reporting Topics 1 to 4 credits
COMM 482 - Mass Media Ethics and Law 4 credits
COMM 485 - Advanced Social Media Campaigns 4 credits
EMDA 410 - Cultures of Video Gaming: The Serious Business of Play 4 credits

Complete 4 credits from the following courses:

COMM 125 - Interpersonal Communication 4 credits
COMM 210 - Public Speaking 4 credits
COMM 225 - Small Group Communication 4 credits

Complete 4 credits from the following interdisciplinary courses:

COMM 125 - Interpersonal Communication 4 credits *
COMM 200 - Communication Across Cultures 4 credits
COMM 210 - Public Speaking 4 credits *
COMM 225 - Small Group Communication 4 credits *
COMM 302 - Communication and Media Theory 4 credits
COMM 310 - Advanced Public Speaking 4 credits
COMM 324 - Nonverbal Communication 4 credits
COMM 330 - Interviewing and Listening 4 credits
COMM 332 - Discourse Analysis of Social Problems 4 credits
COMM 342 - Persuasion 4 credits
COMM 343 - Argumentation and Critical Thinking 4 credits
COMM 355 - Communication, Culture, and Conflict 4 credits
COMM 412 - Evaluation of Public Communication 4 credits
COMM 441 - International Communication 4 credits
COMM 455 - Conflict Resolution 4 credits
COMM 456 - Negotiation 4 credits
COMM 460A - Women Transforming Language 4 credits
COMM 460B - Communication and Third-World Development 4 credits
COMM 460C - Culture, Identity, and Communication 4 credits
COMM 460D - Technology, Communication, and Culture 4 credits
COMM 475 - Organizational Communication 4 credits
GSWS 321 - Media Studies in Gender, Sexuality, and Women’s Studies 4 credits
* Credit cannot be double-counted from category above. Courses not selected in the category above can be selected in this category.