Stephanie Danyi, Coordinator

541-552-6487

danyis@sou.edu

The Certificate in Horticultural Business is an interdisciplinary program designed to prepare individuals for careers in the horticultural industry.  Students will apply business principles from sales and marketing to effectively market and promote horticultural products, along with learning management, accounting, computer applications, and hospitality and tourism factors that are important for successful horticultural businesses. This program prepares students to pursue a variety of horticultural industry jobs that range from producer, greenhouse manager, nursery owner, purchaser, landscape professional, and farm manager.

• Upon successful completion of this certificate program, the student will be able to:
• Demonstrate knowledge of the global to regional horticultural industry including how regional climates, soils, and landscapes are associated with growing and producing plants.

• Understand how a range of horticultural products are grown and understand the environmental impacts of production.

• Be able to effectively communicate to the public about horticulture/agriculture through advertising, public relations, social media, and online resources.

• Construct a horticulture marketing plan, applying management and business principles.